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Why animated video is great for grabbing attention in your marketing!

Animated video is an engaging medium that will get your story more easily understood. With 65% of people termed as visual learners and a staggering 90% of the information transmitted to the brain being visual, using animated video has to be the medium of choice to cut above the noise!

pizza, graphic, text, understand
Which description of a slice of pizza is easier to understand?

Vision is our most dominant sense and takes up half of our brain’s resources. Visual information is processed a staggering 60,000 times faster than text. Take a look at the descriptions of a slice of pizza - the image of the pizza slice is far easier to process and understand than trawling through the descriptive text surely?

Marketeers know that visual content on social media improves visibility of their posts and posts with visuals are proven to be more memorable.

Using video on a landing page can increase conversions by as much as 80% and after watching a video, 64% of users are more likely to buy a product online! A third of all online activity is spent watching video (children and adults alike!) and 50% of executives look for more information after seeing a product/service in a video.

So if video is not part of your content marketing strategy then now is the time to start using it.

fun, wooden, spoon, fork, eyes
Animated video brings ordinary things to life

Why Animated Video?

With such a large number of videos all trying to get viewers’ attention, it is getting tougher for companies to cut through the noise. Another talking head or a boring explainer video just won’t cut it. You need a story to help gain engagement, and animated video is perfect to help you achieve share this.

Video is preferred to reading

The majority of consumers prefer video content to reading. With attention spans dwindling and people's time ever reducing, it is clear that video is about to explode in content marketing.

Video is likely to be used more for converting and lead generation. Prospects who do not wish to speak to a salesperson or would rather qualify a produce or service themselves first can be influenced from video and animations earlier in the sales cycle.

Animated videos enable much larger volumes of information to be shared and here are the reasons why:

  • Animation Keeps the Attention of the Viewer

Animated videos spark interest and conversations and with effective storytelling encourage a viewer to follow and maintain their attention.

  • Animation Simplifies Complex or "Tricky" Topics

Animated video brings concepts to life that text or live videos just can’t. If you want your CEO to fly or you have an unusual or complex message, then use animation! Animated video is literally only restricted by your imagination!

giffords, circus, animation, nostalgia, xanadu, 45rpm, record, sleeve
Nostalgia through animated video
  • Animation is Nostalgic

Most of us associate cartoons with good times of our childhood. Animation can make us nostalgic which is definitely one of the most powerful emotions. Using nostalgia in your marketing is a winning formula!

  • Animation is Fun

People just love being entertained, even if they talk business or are getting educated about a topic. The more entertaining your video on YouTube or other social media channels, the more people will share it. Animation has proven to dramatically increase the "virality" of a video!

animated video, statistics, explainer,
From the best 50 explainer videos, 43 were animated

Animation fits every need

Animation works well for every marketing need: from product explainer videos, infographics, and release announcements. According to research - out of the fifty most popular explainer videos of all time, only 7 were non-animated!

Quite simply...

Video is a powerful marketing tool, and animation is a trending video type that should be considered. Animated video appeals to its audience on an emotional level - perhaps your organisation might just benefit from using it in your content marketing!


Award-winning Red Lemon are specialists in 2d animated and stop motion video - why not ask us about your next animated video project:


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