A step-by-step guide to managing an animated video project for your organisation.
It can often be a challenge to move a department or an organisation to make a significant investment in video. Here are some high level tips to help get your team on side:
1. Make your case understood with the numbers!
Bring some evidence with you and present them in a simple way, better still, present the visually!
Even when your creative needs have not been budgeted for, good managers and organisations are often able to respond to unexpected demands, so make your needs known, even if you know the budget is spent.
For instance, if you can prove that the video will bring in an increase of 400% ROI within 18 months, then it is more likely that the budget will be found!
2. Find Allies!
When your voice is not enough then it is useful to find some allies to champion your cause.
Identify who will have some pain relieved with the production and delivery of this video? Perhaps your sales team need help to qualify leads - and a video on your landing page could just do that - allowing them more time to focus on nurturing leads rather than qualifying them. We've seen sales teams activity much more laser focussed and administrative effort significantly reduced as an animated video has enabled them to explain their product or service allowing interested prospects/qualified leads to make contact - it is after all much easier to sell to interested parties than not!
With the right allies and a data-based case, you can point your team to the wise choice.
3. The Creative Brief
The creative brief is the strategic information the creative team will need in order to create the right video for your company.
Whether you have an experienced team in-house or have reached out to an external creative provider, they should insist on a creative brief. They may have a preferred method of extracting it, we use a set of questions and find it fundamental to the success of a project. It should only be a couple of pages long - keep it brief (there is a clue in the name!).
If you want to learn more about our watertight creative brief process then keep an eye on the blog as an article will be posted on how we create ours in the not too distant future!
Now you have a plan to get your team on board you are ready to tackle other strategic issues - so do read on to the next blog in this series - “Which style of animated video should you choose?”