We are huge advocates of the benefits of using 2d animated videos in storytelling, this is the third part of our 1 minute read series on the benefits of using 2d animated video.
Benefit 3: Animated video enables you to visually represent abstract ideas.
In our storytelling - it can be perfect to use unusual or complex analogies to put across our points in fun memorable ways. It is not always possible to arrange filmed footage of an elephant performing circus skills or representing the cliche of "the elephant in the room" - but it is possible to animate one!
2d animated video enables you to visually represent abstract ideas and concepts and enables the impossible or unreachable in terms of budget or complexity!